Apple TV+ price history: every US increase on record
The latest recorded US price for Apple TV+'s Apple TV+ plan is $14.99/month, from 2026-08. Our record starts at $4.99 in 2019-11; the recorded increase is 200%. Compare the dated plans below. These histories are manually maintained and are not live checkout quotes.
Apple TV+ plans: latest recorded US prices
| Plan | Recorded price | Price entry | Source |
|---|---|---|---|
| Apple TV+ | $14.99/month | 2026-08 | Evidence |
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Recorded price increase
Apple TV+: $4.99 at the start of our record to $14.99 in the latest entry, in 4 steps.
Hike count
Recorded for the Apple TV+ plan. Full per-plan record below.
Apple TV+ price over time (USD/mo)
Apple TV+, 4 hikes on record
| date | change | evidence |
|---|---|---|
| 2019-11 | $4.99 (first recorded) | source ↗ |
| 2022-10 | $4.99 to $6.99 (+40%) | source ↗ |
| 2023-10 | $6.99 to $9.99 (+43%) | source ↗ |
| 2025-08 | $9.99 to $12.99 (+30%) | source ↗ |
| 2026-08 | $12.99 to $14.99 (+15%) | source ↗ |
Questions
How many times has Apple TV+ raised prices?
Apple TV+'s Apple TV+ plan has had 4 price increases since 2019, going from $4.99 to $14.99/month (+200%).
What is the earliest Apple TV+ price in this record?
$4.99/month for Apple TV+ in 2019. The latest recorded figure is $14.99/month from 2026-08.