As of August 2026, Apple TV+'s Apple TV+ plan costs $12.99/month in the US — up 160% from $4.99 (2019), across 3 recorded price increases. Every increase below links to its evidence.
Apple TV+: $4.99 at launch → $12.99 today, in 3 steps.
Recorded for the Apple TV+ plan. Full per-plan record below.
| date | change | evidence |
|---|---|---|
| 2019-11 | $4.99 (launch) | source ↗ |
| 2022-10 | $4.99 → $6.99 (+40%) | source ↗ |
| 2023-10 | $6.99 → $9.99 (+43%) | source ↗ |
| 2025-08 | $9.99 → $12.99 (+30%) | source ↗ |
How many times has Apple TV+ raised prices?
Apple TV+'s Apple TV+ plan has had 3 price increases since 2019, going from $4.99 to $12.99/month (+160%).
What did Apple TV+ cost when it started?
$4.99/month for Apple TV+ in 2019. It is now $12.99/month.