Which streaming service has raised prices the most since 2021

main plans · US prices · 11 services · October 2026

Measured on each service's main plan since March 2021, Apple TV+ has raised its price the most: $4.99 to $14.99, up 200% across 4 increases. HBO Max has moved the least at +23%. Services that launched after March 2021 are measured from their first recorded price. Each link opens the dated, sourced record.

Rise since 2021-03 (or launch), main plan

service	measured from	then	now	increases	rise
Apple TV+ Apple TV+	2021-03	$4.99	$14.99	4	+200%
Disney+ Premium (ad-free)	2021-03	$7.99	$18.99	4	+138%
Peacock Premium Plus (ad-free)	2021-03	$9.99	$19.99	4	+100%
Prime Video Ad-free add-on (Prime Video Ultra)	2024-01	$2.99	$4.99	1	+67%
Hulu No Ads	2021-03	$11.99	$18.99	4	+58%
Netflix Standard	2021-03	$13.99	$19.99	3	+43%
Paramount+ Premium	2021-03	$9.99	$13.99	3	+40%
YouTube Premium Individual	2021-03	$11.99	$15.99	2	+33%
Spotify Premium Individual	2021-03	$9.99	$12.99	3	+30%
YouTube TV Base Plan	2021-03	$64.99	$82.99	2	+28%
HBO Max Standard (ad-free)	2021-03	$14.99	$18.49	3	+23%

Questions

Which streaming service has raised prices the most?

Apple TV+: +200% on its Apple TV+ plan since 2021-03, from $4.99 to $14.99, as of October 2026.

Which has raised prices the least?

HBO Max, up 23% since 2021-03.

How many times has each service raised its price?

Apple TV+ 4; Disney+ 4; Peacock 4; Prime Video 1; Hulu 4; Netflix 3; Paramount+ 3; YouTube Premium 2; Spotify 3; YouTube TV 2; HBO Max 3 (main plan, since 2021-03 or launch).

"Apple TV+ has raised its main-plan price 200% since 2021-03, more than any other streaming service we track." HonestlyRanked, October 2026. Free to reuse with a link.

By Rashid N. Rashid N edits Honestly Ranked and checks the figures before they go up. Rashid N is a pen name. Figures come from our tracking database and are re-checked daily (how we get the numbers). We measure published pricing only. Spotted an error? Tell us.