As of August 2026, Prime Video's Ad-free add-on (Prime Video Ultra) plan costs $4.99/month in the US — up 67% from $2.99 (2024), across 1 recorded price increases. Every increase below links to its evidence.
Ad-free add-on (Prime Video Ultra): $2.99 at launch → $4.99 today, in 1 steps.
Recorded for the Ad-free add-on (Prime Video Ultra) plan. Full per-plan record below.
| date | change | evidence |
|---|---|---|
| 2024-01 | $2.99 (launch) | source ↗ |
| 2026-04 | $2.99 → $4.99 (+67%) | source ↗ |
How many times has Prime Video raised prices?
Prime Video's Ad-free add-on (Prime Video Ultra) plan has had 1 price increases since 2024, going from $2.99 to $4.99/month (+67%).
What did Prime Video cost when it started?
$2.99/month for Ad-free add-on (Prime Video Ultra) in 2024. It is now $4.99/month.