As of August 2026, YouTube Premium's Individual plan costs $15.99/month in the US — up 60% from $9.99 (2015), across 3 recorded price increases. Every increase below links to its evidence.
Individual: $9.99 at launch → $15.99 today, in 3 steps.
Recorded for the Individual plan. Full per-plan record below.
| date | change | evidence |
|---|---|---|
| 2015-10 | $9.99 (launch) | source ↗ |
| 2018-05 | $9.99 → $11.99 (+20%) | source ↗ |
| 2023-07 | $11.99 → $13.99 (+17%) | source ↗ |
| 2026-06 | $13.99 → $15.99 (+14%) | source ↗ |
| date | change | evidence |
|---|---|---|
| 2016-02 | $14.99 (launch) | source ↗ |
| 2022-10 | $14.99 → $22.99 (+53%) | source ↗ |
| 2026-06 | $22.99 → $26.99 (+17%) | source ↗ |
How many times has YouTube Premium raised prices?
YouTube Premium's Individual plan has had 3 price increases since 2015, going from $9.99 to $15.99/month (+60%).
What did YouTube Premium cost when it started?
$9.99/month for Individual in 2015. It is now $15.99/month.