United States
YouTube Premium price history: every US increase on record
The latest recorded US price for YouTube Premium's Individual plan is $15.99/month, from 2026-06. Our record starts at $9.99 in 2015-10; the recorded increase is 60%. Compare the dated plans below. These histories are manually maintained and are not live checkout quotes.
YouTube Premium plans: latest recorded US prices
| Plan | Recorded price | Price entry | Source |
|---|---|---|---|
| Individual | $15.99/month | 2026-06 | Evidence |
| Family | $26.99/month | 2026-06 | Evidence |
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Recorded price increase
Individual: $9.99 at the start of our record to $15.99 in the latest entry, in 3 steps.
Hike count
Recorded for the Individual plan. Full per-plan record below.
How YouTube Premium compares
Among the 9 on-demand services we compare, YouTube Premium's Individual is the 6th most expensive main plan at $15.99 a month (the cheapest is Spotify at $12.99, the most expensive Peacock at $19.99). The full list is in streaming services ranked by price.
The pattern of increases
Individual has gone up 3 times in our record, by 17% on average per step. The gaps between increases average 43 months. The last increase took effect in June 2026, 5 months ago. This describes the record; it is not a forecast. Since March 2021, Individual has risen 33% while US consumer prices rose 26% (CPI-U to August 2026), so the price has outpaced inflation over that period.
Individual price over time (USD/mo)
Individual, 3 hikes on record
| date | change | evidence |
|---|---|---|
| 2015-10 | $9.99 (first recorded) | source ↗ |
| 2018-05 | $9.99 to $11.99 (+20%) | source ↗ |
| 2023-07 | $11.99 to $13.99 (+17%) | source ↗ |
| 2026-06 | $13.99 to $15.99 (+14%) | source ↗ |
Family, 2 hikes on record
| date | change | evidence |
|---|---|---|
| 2016-02 | $14.99 (first recorded) | source ↗ |
| 2022-10 | $14.99 to $22.99 (+53%) | source ↗ |
| 2026-06 | $22.99 to $26.99 (+17%) | source ↗ |
Questions
How much is YouTube Premium per month right now?
Individual $15.99; Family $26.99. These are the latest recorded US prices; the table above shows the month each took effect.
How many times has YouTube Premium raised prices?
YouTube Premium's Individual plan has had 3 price increases since 2015, going from $9.99 to $15.99/month (+60%).
How often does YouTube Premium raise prices?
On average every 43 months for Individual, across 3 increases since 2015. The last one took effect in June 2026. That is the pattern so far, not a prediction.
What is the earliest YouTube Premium price in this record?
$9.99/month for Individual in 2015. The latest recorded figure is $15.99/month from June 2026.
Has YouTube Premium gone up faster than inflation?
Since March 2021, Individual has risen 33% while US consumer prices rose 26% (CPI-U to August 2026), so the price has outpaced inflation over that period.
Is YouTube Premium expensive compared with other streaming services?
Its Individual plan is the 6th most expensive of the 9 on-demand services we compare, at $15.99 a month.